Thursday, 12 July 2012

Finally Discovered: The Missing Components of Business Strategy


 (The team, from the left; Peter, Spencer, Susan, Me, and Stella)
The five of us were finally down to our last week in India. We had interacted with so many people in different places. Stella had been in Murdenhalli and Susan had been in Bangepalli. Spencer and I, of course went to Thirthahalli as previously shared. The three towns had more or less the same weather as Bangalore city, and all were in the state of Karnataka.

Peter was in a world of his own, quite literally. He was in the town of Rathnagiri, which is in the state of Tamil Nadu. He travelled there by train and on alighting from the air-conditioned coach; he was hit by air heated to 40 Celsius. Much as I didn’t get to visit his centre, I certainly didn’t envy him. The man had a miserable time from the heat, and this was only made bearable by the wonderful people he found there (and of course air-conditioning).

Anyhow, we were all back to Bangalore for the last leg of our trip. We were staying at our now beloved Sai Renaissance hotel, and were commuting to the Ruralshores corporate office every morning by rickshaw (tuktuk). I had been surprised by the Thirthahalli centre manager riding to work on a motorbike. I was now amazed to note that most of the company bigwigs also rode to work (and this included the ladies who rode scooters).

We were fortunate to be around when there was a meeting of the Ruralshores board of directors, and were privileged to be invited to interact with them one on one. Each of us made a short presentation to them, and their interest in what we had to say was humbling. Their faces of concentration and nods of approval were encouraging. Their questions were incisive and their comments enlightening. It was the most enjoyable presentation I have ever made.

We had lunch together and this was a rather unique affair. It was in an open hall on the top floor of the small building. The only pieces of furniture were the tables on which the food was placed, so everybody served their own food, and ate standing – and mingling, cocktail party style. The difference with what I have observed in Kenyan companies’ board meetings was glaring. There were no five star hotel reservations, or an army of servants at their beck and call, yet this is a very respected and successful company.

On our second last day, we had a session with the Ruralshores CEO Mr. Murali. The set up was very informal. We took seats and set them out on the garden in front of the office. When Mr. Murali came out he didn’t want to use a chair. Instead, he opted to sit on the floor of the front porch. It struck me the way he was not insecure. He was a very accessible person and the session was possibly the best I had in India. He asked us to share what we were taking away with us. I said – and truthfully so – that my main observation from the whole visit was that all those I had interacted with, had humility and honesty of immense magnitude.

Mr. Murali told us that humility and honesty should always be a part of all we do. I said that I intended to teach all the people who work for me about the two virtues because I realized they are a big part of the reason Ruralshores is so successful. Mr. Murali told us that humility and honesty cannot be taught; it can only be demonstrated through practicing by oneself. If you are humble and honest in all your dealings, your clients will trust you and you don’t have to go looking for them to give you business. They will look for you. I didn’t catch his last words because I was already thinking to myself, “Are those two virtues of Humility and Honesty, not the missing ingredients in the average business strategy?”  

Monday, 2 July 2012

Confirmed - Tissue paper is not a basic human need

On the night before we left Nairobi, we went to the Nakumatt lifestyle supermarket to buy a few necessities. I accompanied the ladies, Stella and Susan so I was a very sensible shopper. Spencer stayed in the supermarket for only as long as it required him to buy a suitcase. Peter claimed he didn’t need anything so he waited in our ride for the night – Spencer’s Benz (but do I say!). Since I had professional shopping help, I had no problem in choosing what to buy – and this included an extra large roll of tissue paper, the kind one finds in mall toilets. On enquiring why they thought I needed such a big one, the ladies assured me that it can come in very handy when one is in a faraway land. I rested my case.

Fast forward to one and a half weeks later; that is when Spencer and I arrived in the rural town of Thirthahalli. Our lovely little house had everything we needed – that is apart from tissue paper. We assumed that this was due to our host’s religious affiliations – we assumed he was Muslim and everybody knows that Muslims don’t use tissue paper. It was not a big deal; Spencer was going to buy his tissue paper in the town where one could buy anything from cakes to pure gold rings, and everything in between. After enquiries in about four shops, we realised that the “everything in between” did not include tissue paper. The confused looks of the shopkeepers on our enquiries said it all; in addition to being the first time they were seeing a black man in their village, it was also the first time they had heard of something called tissue paper. So much for Spencer’s assumption that money could buy anything, anywhere!

I wanted to be mean to Spencer and not share my tissue paper. I really wanted him to learn how to use the squirt gun, which was conveniently hooked next to the toilet seat. I later thought against it. It would be our bathroom he would mess up if he didn’t know how to use the gun properly – and chances were high that he had no idea how to do so. I gave in and produced my hoarded tissue paper.

After a few weeks in the town, we realized that there were three main religions; the majority being Hindus, followed by Muslims, and then Catholics. It was now obvious that the lack of use of tissue paper had nothing to do with religion. Our host was not even Muslim as we were to learn later, he was a staunch Hindu (who even does yoga). Much as we didn’t get to learn how to use the squirt gun, we had learnt an important lesson – tissue paper is not a basic human need. It led me to wonder how many things we assume are so important and yet we can comfortably do without them. We stayed with people who have lived generations without using or even knowing tissue paper, but they were no less hygienic than we are, and they are even a trifle kinder than us.